Apple teamed up with Aetna on an app. The Health Team on Apple asked us to created the illustrations and icons for Attain. The app combines the health history with Apple Watch®. The illustrations needed to be on brand with the app visual language, and should motivate and communicate the personalized goals, achievable actions, and rewards users could obtain for taking action to improve their well-being. CNBC and US Today covered the launch event.
AD: Kumiko Toft, Meredith Ross